We all like to start the new year off on the right foot. Some people make resolutions. Some finally address their “pile of denial” and clean it up. Others paint the living room. And others empty their email inbox.
To help people get a fresh perspective and an energetic start to 2012, I am teaching my popular “Make an Impression” elevator pitch workshop twice this month, and then following those up with “Business Storytelling for Fun and Profit”.
Make An Impression
The first workshop – Make an Impression – is focused on developing your introduction. Whether you are at a dinner party, a networking event, or meeting a potential client for the first time, it is important to have a good introduction. Business owners, salespeople, job seekers, artists, teachers… no matter who you are, making a good first impression is critically important.
At some point some clever person started calling this initial introduction an “elevator pitch” because your intro should be short enough to engage the other person in the duration of an elevator ride: say, 30 to 60 seconds.
In this workshop I teach you several tricks and tips to help structure your elevator pitch, and then we spend the rest of the time practicing / refining / tweaking until it really embodies YOU.
The coolest part of a great elevator pitch is that it is easily memorable. So when you meet someone and tell them you are a “business storyteller” for example, they can easily remember your pitch and refer other people to you. And we all know referrals are the best leads we can have in our businesses!
But an elevator pitch is a short, quick, memorable introduction. What happens when you see someone you already know? Or how do you write a great blog post? Or how do you craft a great client story into something that people want to spread virally?
Business Storytelling for Fun and Profit
That’s the focus of my second workshop, Business Storytelling for Fun and Profit.
This is a much more intense workshop where we use the raw facts from one of your stories, and weave it into a compelling and engaging story that will make people want to do business with you.
You will learn the techniques necessary to do this on your own through practicing with a key story from your business. Those techniques you can then take away to improve your social media interactions, blog posts, article writing, and greatly improve your videos as well!
Nobody Leaves Unchanged
I have taught these workshops to literally hundreds of people, and one of the most amazing parts for me is seeing the boiling power and bubbling enthusiasm people have when they leave the room. If you are in a flat spot in your business, if you are unsure about what you should be doing or focusing on, or if you just need a shot in the arm in the dark of winter, take either one of these classes. You will come out transformed and feeling powerful about who you are and what you are supposed to be doing right now.
Three Consecutive Mondays in January
Due to the popularity of the Make an Impression workshop, I will be teaching it twice on consecutive Mondays (Jan 16th and 23rd), and then the advanced Business Storytelling for Fun and Profit workshop on January 30th, the last Monday of the month.
I personally see the MAI class as a precursor to the Storytelling class, but that is not a requirement. Feel free to sign up for either one or both, by RSVPing to the Facebook event, or sending me an email at Christian@BoombaChicken.com.
Business Storytelling for Fun and Profit
January 30th – 7:00-9:00 PM – $20
The Fine Print
- All workshops will be held at the Georgetown Arts and Cultural Center in Seattle, WA (in the vintage ballroom above Stellar Pizza in the Georgetown neighborhood)
- There is ample off-street parking available.
- Payment can me made any time before the workshop, cash, check, and credit cards accepted. (If you would like to pay the day of the workshop, please let me know and show up 15 minutes early.)
- Class sizes are limited to 12 people for the Make an Impression workshop, and 10 for Business Storytelling. Please reserve your space ahead of time, so I can be sure we have room for you.
- If you need to cancel, please let me know ASAP so I can give someone on the waiting list your space.
- Light snacks, tea, and water will be provided. The facility does have a full kitchen as well.
- Please bring something to write with and something to write on. You will be taking notes. (Digital note-taking devices – iPads, smartphones, etc – are welcome.)
- Thank You for reading this and adhering to these simple rules!
I look forward to seeing you there!