A friend of mine asked me an interesting question today: Lately I notice that many organizational planners/hr reps and business professionals often make the mistake of believing that marketing and graphic design are synonymous. Do you find this also? In fact, I do. The understanding of the Communications Continuum, as I call it, seems to […]
Monthly Archives: October 2012
When we build our web sites, when we craft our messages, when we set our pricing structures, we look at other people who do something similar to what we do. Gotta measure up the competition, right? So, after seeing how they have answered those questions, we make adjustments, and then publish our version of the […]
When you are the product being sold, and your actions and interactions are being analyzed for marketable patterns, what is your responsibility? Can you play a conscious role in your productization? Are you powerless or powerful?
I wrote an article called “Thoughtful Conversation Welcomed” in which I laid out the case for disabling Comments on your blog. My reasoning hinged around the fact that Links are more valuable (in Google-juice) than Comments. Authoritative inbound links are more interesting to Google than comments, so why not share links instead of comments?