There is a disconnect between the way we speak and the way we communicate in every other medium. It became clear to me when I started doing voiceovers. And really, it all comes down to swearing.
Monthly Archives: December 2012
Unsubscribing from yet another email list, I realized “marketing” encompasses two very different things: Marketing To Sell vs Marketing To Engage.
It’s not about the tools… it’s what you do with the tools that is interesting.
Much of our skepticism about buying a new product or service is a self-defense mechanism. We don’t want to be scammed. We don’t want to be taken advantage of. We are basically telling a stranger, “I can’t do this. I need help.” and we want to know that they aren’t going to stick a sword […]