Unsubscribing from yet another email list, I realized “marketing” encompasses two very different things: Marketing To Sell vs Marketing To Engage.
The top articles on my site.
It’s not about the tools… it’s what you do with the tools that is interesting.
When we build our web sites, when we craft our messages, when we set our pricing structures, we look at other people who do something similar to what we do. Gotta measure up the competition, right? So, after seeing how they have answered those questions, we make adjustments, and then publish our version of the […]
It is time to break our passion for time stamps, and move on to valuing quality over recency. “What’s he on about now?!?” I hear you cry. Online reviews. More specifically, how to let the quality reviews bubble to the surface, and make the stupid ones drop off the bottom!
I like to collect interesting patches and put them on a vest I’ve had for a long time now. Some of the patches date back more than 20 years, and I even have one or two from my childhood. Many years ago I found one that said, “Too many freaks, not enough circuses”. I realize […]
We all have heard stories of someone who couldn’t sell something, they raised the price to a ridiculous level, and then they sold like hotcakes. This isn’t a new phenomenon. I’m sure if we had the data we could trace this human behavior back centuries. So why is it that we insist in breaking down […]
When people first visit my site, they ask me why Comments are turned off. Do I really think I know it all and don’t need any feedback? Do I really not care what other people think? Do I just yak my head off without listening? The quick answer to those questions is NO.
Most entrepreneurs don’t look for marketing help when things are going well. The phone is ringing, the schedule is full of appointments, and they just don’t have the time right now. Maybe next quarter. So by the time they are open to me and my services, they are usually in a pretty desperate space.
Every day as I go to and from my office in Seattle, Washington, I get to walk through Pike Place Market, the longest running public market in the United States. Vast well-lit arcades are filled with food vendors, craftspeople hawking their wares, and numerous flower stalls. I love flowers. I love the look of them, […]
Recently I have spent a lot more time looking, reading, listening and taking things in, rather than generating more content. What I have seen is an enormous number of people trying to game the system, no matter what that “system” is. Posting pointless comments to blogs in the hope of getting another mililiter of Google-juice, […]