The last quarter of 2012 I had the opportunity to work with several really amazing clients. These people were super passionate and fired up about what they were doing, and their energy was infectious! I thought, “How do I get more clients like this in my life?”
It’s not about the tools… it’s what you do with the tools that is interesting.
A friend of mine asked me an interesting question today: Lately I notice that many organizational planners/hr reps and business professionals often make the mistake of believing that marketing and graphic design are synonymous. Do you find this also? In fact, I do. The understanding of the Communications Continuum, as I call it, seems to […]
When you are the product being sold, and your actions and interactions are being analyzed for marketable patterns, what is your responsibility? Can you play a conscious role in your productization? Are you powerless or powerful?
I wrote an article called “Thoughtful Conversation Welcomed” in which I laid out the case for disabling Comments on your blog. My reasoning hinged around the fact that Links are more valuable (in Google-juice) than Comments. Authoritative inbound links are more interesting to Google than comments, so why not share links instead of comments?
It is time to break our passion for time stamps, and move on to valuing quality over recency. “What’s he on about now?!?” I hear you cry. Online reviews. More specifically, how to let the quality reviews bubble to the surface, and make the stupid ones drop off the bottom!
I like to collect interesting patches and put them on a vest I’ve had for a long time now. Some of the patches date back more than 20 years, and I even have one or two from my childhood. Many years ago I found one that said, “Too many freaks, not enough circuses”. I realize […]
A networking event the other day – hosted by the amazing and wonderful Barbara Breckenfeld – she asked us to indulge her for a bit at the beginning and participate in her “little woo-woo exercise”, I think is how she phrased it. And then she took us through a brief meditation. (You would probably recognize […]
Two things have been on my mind. I have not been able to shake them, and I just realized why: They parallel each other. The ideas seem to be wildly divergent: On the one hand, I have been marveling at the inability of the Obama administration to tell a compelling story; and on the other […]
We all have heard stories of someone who couldn’t sell something, they raised the price to a ridiculous level, and then they sold like hotcakes. This isn’t a new phenomenon. I’m sure if we had the data we could trace this human behavior back centuries. So why is it that we insist in breaking down […]