This week a music retailer in Britain – HMV – laid off a huge swath of workers… including a woman named Poppy Cleere, who started as an intern at HMV more than two years ago. While an intern, HMV made her responsible for all of their social media accounts, and as she sat in the […]
When we build our web sites, when we craft our messages, when we set our pricing structures, we look at other people who do something similar to what we do. Gotta measure up the competition, right? So, after seeing how they have answered those questions, we make adjustments, and then publish our version of the […]
It is time to break our passion for time stamps, and move on to valuing quality over recency. “What’s he on about now?!?” I hear you cry. Online reviews. More specifically, how to let the quality reviews bubble to the surface, and make the stupid ones drop off the bottom!
I don’t own a television, so while my friends are in Europe, I am living in their home where I have access to a tv with extensive cable. Generally speaking I am unimpressed with the offerings on cable tv, but have found some of the shows where people build cars, motorcycles, etc, to be a […]
Two things have been on my mind. I have not been able to shake them, and I just realized why: They parallel each other. The ideas seem to be wildly divergent: On the one hand, I have been marveling at the inability of the Obama administration to tell a compelling story; and on the other […]
It’s not hard to understand why we remember so few names. So few people make an effort to tell you their name in a way you can understand! For example, I have attended a number of BNI meetings recently. If you haven’t been to one of these, then you need to know they have a […]
In the last two weeks I have attended several business networking events. At each of these events time is given for the attendees to stand up, introduce themselves, say their company name, and give their 10-second, 30-second, 0r 1-minute commercial or elevator pitch. In most cases, after giving their commercial, I still didn’t know the […]
Most entrepreneurs don’t look for marketing help when things are going well. The phone is ringing, the schedule is full of appointments, and they just don’t have the time right now. Maybe next quarter. So by the time they are open to me and my services, they are usually in a pretty desperate space.
Every day as I go to and from my office in Seattle, Washington, I get to walk through Pike Place Market, the longest running public market in the United States. Vast well-lit arcades are filled with food vendors, craftspeople hawking their wares, and numerous flower stalls. I love flowers. I love the look of them, […]
I am absolutely over-the-moon about Project Sugru and the philosophy behind it.